|
Breakout Sessions
Bing: A New Approach to Internet Search
Based on the customer insight that 66 percent of people are using Internet search more frequently to make complex decisions, Microsoft identified three design goals to guide the development of Bing: deliver great results; deliver a more organized experience; and simplify tasks and provide insight, leading to faster, more confident decisions. The new service, built to go beyond today’s search experience, includes deep innovation on core search areas including entity extraction and expansion, query intent recognition and document summarization technology as well as a new user experience model that dynamically adapts to the type of query to provide relevant and intuitive decision-making tools. Join the Bing team in this session where they will dive deep on the trends showing how people are increasingly looking to do more than just search, highlight the innovations we’re introducing, and discuss how you can start thinking about optimizing content for Bing. The session will close with ample Q&A time where we welcome attendees to share feedback and ideas with the team.
Speaker:
Barney Pell, Partner, Search Strategist and Evangelist, Microsoft
Stefan Weitz, Director, Search, Microsoft
Microsoft Cloud Computing Strategy with Windows Azure
This session covers Microsoft’s strategy for cloud computing, for Software + Services, and the build out of the Windows Azure Platform. We will cover how Windows Azure benefits developers and also discuss how enterprises should be thinking about leveraging the cloud in conjunction with their on-premises assets. We will also share how the cloud computing technology is creating significant opportunities for ISVs to build a range of new applications to accelerate business, improve operational efficiency and target unique scenarios.
Speaker:
Prashant Ketkar, Director, Product and Field Marketing, Windows Azure, Microsoft
Microsoft Online Services: How Partners Can Make Money with the Cloud
In this session we will discuss how Microsoft is helping partners make money in the cloud with Microsoft Online Services. We will outline the economics for partners, marketing and distribution opportunities, and Microsoft Online partner strategy. We will discuss how partners can expand and scale their business, by incorporating software-plus-services in their solution offerings with Microsoft Online Services. This session will guide partners on how to enable S+S in their business today. We will show new features designed specifically for partners, and how Partners are increasing margins and developing solutions based on Microsoft Online Services.
Speakers:
Prashant Ketkar, Director, Product and Field Marketing, Windows Azure, Microsoft
Stephan Schirrecker, Director, Product Management, Business Online Services Marketing, Microsoft
Microsoft’s Virtualization Strategy
With the new release of products including Windows Server 2008 R2, System Center Virtual Machine Manager 2008 R2 and App-V 4.5, Microsoft has built a platform that continues to gain share in the virtualization market. This session will provide an overview of Microsoft’s virtualization strategy and how ISVs and start-ups can build value on top of the Microsoft virtualization platform. The session will also include a section on how we compare and compete with VMware.
Speaker:
David Greschler, Director, System Center Marketing, Microsoft
Welcome to the Microsoft Advertising Platform
Advertising is the last big corporate shared service to go digital and this shift to digitization opens up opportunities both for running ads in new forms of content and also in developing tools and services to support an ecosystem increasingly hungry for the tools and services required to do business in the 21st century. Having an understanding of digital advertising and its place within the world of traditional advertising will provide a jumping off point for looking at the Microsoft Advertising Platform. We’ll conclude overview of the Microsoft Advertising Platform from its services to its applications and beyond.
Speaker:
Erynn Petersen, Principal Platform Evangelist, Advertising Platform Evangelism, Microsoft
Windows 7 Demonstration and Opportunities
This session will showcase the new features in Windows 7, which will be publicly available October 22nd. Windows 7 has an impressive collection of new features and capabilities for both consumers and corporate users. In addition, Windows 7 has many new capabilities that can be leveraged by new ventures to create new and compelling solutions. Some of these capabilities include Windows Touch, sensor integration, extensible ribbon, extensible taskbar and vastly improved graphics rendering. Windows 7 delivers a computing platform like no other and here you will learn what’s new and where the opportunities lie.
Speaker:
Mark Relph, Senior Director, Windows Ecosystem, Microsoft
Windows Live: Partners at the Center
Partners are increasingly at the center of Windows Live consumer experiences. This session will provide an overview of the latest Windows Live offerings and how current Windows Live partners are using them to engage their users. The session will also discuss consumer adoption and outline how Windows Live is participating in critical web standards around social networking, providing an overview of where Windows Live is going and how partners can play a role.
Speaker:
John Richards, Senior Director, Windows Live Platform, Microsoft
Windows Marketplace for Mobile and WM 6.5: Seize the Possibilities, Realize the Profit
This session presents the new Windows Marketplace for Mobile service and the opportunities for developers and ISVs to rapidly develop, globally distribute, and insightfully monetize multi-tasking Windows Mobile consumer and business applications to over 30M Windows Mobile customers, including the new Windows Mobile 6.5 release. This session will also review Microsoft’s mobile developer strategy and discuss whether and where mobile applications may replace mobile browsing as the preferred way for users to access and consume internet content.
Speaker:
Todd Brix, Senior Director, Mobile Services and Platform Product Management, Microsoft
|